都说视频号平台是普通人从0到1实现价值传播和变现的最后机会,可是如果“看不懂、看不破、不会做”,即容易浪费大量的时间和精力,又容易半途而废,最终错失良机。
一、实训营独特价值:
第一,从0到1,直击重点,让新手快速掌握短视频及直播核心技能。
第二,课程系统性强,由如何规划到具体落地方法,让学习者全面系统地入局视频号,打破碎片式学习的弊端。
第三,全面成长计划,让你学到会,练到位,用得对(课程+实训作业+SOP流程+群内答疑+1V1带教)
二、课程大纲:
(一)洞察视频号的商业逻辑,把握视频号的核心价值
1.洞察视频号的底层逻辑
2.现在做视频号还来得及吗?
3.视频号的四大核心价值
(二)正确入局视频号的关键姿势?
1.如何明确视频号定位?
2.如何完成基础设置(自我介绍,隐私设置,创作者课堂的有效利用)
3.如何实现微信生态六大组件的联动规划?
4.入局视频号的心态建设?
(三)如何完成短视频录制及实现好的数据增长?
1.从0到1完成短视频录制的三大核心关键
2.如何突破短视频拍摄的常见三大卡点?
3.破解短视频推荐密码
(四)如何完成视频号整场直播及实现直播间高转化率?
1.掌握直播间流量密码
2.直播前、中、后的关键流程和落地技巧
3.直播中常见问题破解
三、你将收获:
第一,高效解决视频号入局及如何实现私域增长问题
我相信好的实训营和课程,是为解决问题而生,通过实训营,你将轻松应对如下问题:
1.如何科学评估自己适不适合入局视频号?
2.都说视频号是红利期,现在入局视频号晚不晚?
3.如何充分利用视频号的四大核心价值?
4.如何正确开启从0到1入局视频号的姿势?
5.入局视频号,要完成哪些前期规划?
6.看到别人的视频号做的那么好,没有信心开始怎么办?
7.如何高效拟写爆款短视频文案?
8.如何通过网感培养,拍出数据好的短视频作品?
9.如何持续输出不枯竭?
10.如何吸引“对”的人?
11.如何获得视频号平台推荐?
12.如何规划一场直播?
13.如何做好直播前的宣发和场景搭建?
14.直播前中后的关键流程和落地动作有哪些?
15.如何拟写转化率高的直播脚本?
16.直播中如何讲知识点和产品才更容易实现转化?
17.直播运营的四大关键动作?
18.如何做直播数据分析和复盘?
19.直播间关键留人的技巧有哪些?
20.如何克服直播紧张感?
第二,获得私域变现的底层逻辑,拥有短视频拍摄及直播技能,掌握“一劳永逸”的私域增长路径。
教材介绍
Expression (channel.parent.attr.jiaocaiShow?split('||'))[1] is undefined on line 248, column 20 in WEB-INF/t/cms/www/progressive/include/课程详情.html.
The problematic instruction:
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==> ${(channel.parent.attr.jiaocaiShow?split('||'))[1]} [on line 248, column 18 in WEB-INF/t/cms/www/progressive/include/课程详情.html]
in include "../include/课程详情${channel.attr.courseXiangqing}.html" [on line 102, column 17 in WEB-INF/t/cms/www/progressive/channel/课程栏目_子栏目.html]
----------
Java backtrace for programmers:
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freemarker.core.InvalidReferenceException: Expression (channel.parent.attr.jiaocaiShow?split('||'))[1] is undefined on line 248, column 20 in WEB-INF/t/cms/www/progressive/include/课程详情.html.
at freemarker.core.TemplateObject.assertNonNull(TemplateObject.java:125)
at freemarker.core.Expression.getStringValue(Expression.java:118)
at freemarker.core.Expression.getStringValue(Expression.java:93)
at freemarker.core.DollarVariable.accept(DollarVariable.java:76)
at freemarker.core.Environment.visit(Environment.java:221)
at freemarker.core.MixedContent.accept(MixedContent.java:92)
at freemarker.core.Environment.visit(Environment.java:221)
at freemarker.core.Environment.renderElementToString(Environment.java:1594)
at freemarker.core.StringLiteral.getStringValue(StringLiteral.java:101)
at freemarker.core.StringLiteral._getAsTemplateModel(StringLiteral.java:86)
at freemarker.core.Expression.getAsTemplateModel(Expression.java:89)
at freemarker.core.Assignment.accept(Assignment.java:90)
at freemarker.core.Environment.visit(Environment.java:221)
at freemarker.core.MixedContent.accept(MixedContent.java:92)
at freemarker.core.Environment.visit(Environment.java:221)
at freemarker.core.ConditionalBlock.accept(ConditionalBlock.java:79)
at freemarker.core.Environment.visit(Environment.java:221)
at freemarker.core.MixedContent.accept(MixedContent.java:92)
at freemarker.core.Environment.visit(Environment.java:221)
at freemarker.core.Environment.include(Environment.java:1508)
at freemarker.core.Include.accept(Include.java:169)
at freemarker.core.Environment.visit(Environment.java:221)
at freemarker.core.MixedContent.accept(MixedContent.java:92)
at freemarker.core.Environment.visit(Environment.java:221)
at freemarker.core.Environment.process(Environment.java:199)
at freemarker.template.Template.process(Template.java:237)
at com.jeecms.common.web.springmvc.SimpleFreeMarkerView.renderMergedTemplateModel(SimpleFreeMarkerView.java:159)
at org.springframework.web.servlet.view.AbstractTemplateView.renderMergedOutputModel(AbstractTemplateView.java:167)
at org.springframework.web.servlet.view.AbstractView.render(AbstractView.java:303)
at org.springframework.web.servlet.DispatcherServlet.render(DispatcherServlet.java:1257)
at org.springframework.web.servlet.DispatcherServlet.processDispatchResult(DispatcherServlet.java:1037)
at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:980)
at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:897)
at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:970)
at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:861)
at javax.servlet.http.HttpServlet.service(HttpServlet.java:635)
at org.springframework.web.servlet.FrameworkServlet.service(FrameworkServlet.java:846)
at javax.servlet.http.HttpServlet.service(HttpServlet.java:742)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:231)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166)
at org.springframework.web.filter.HiddenHttpMethodFilter.doFilterInternal(HiddenHttpMethodFilter.java:81)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166)
at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166)
at org.springframework.orm.hibernate3.support.OpenSessionInViewFilter.doFilterInternal(OpenSessionInViewFilter.java:198)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166)
at org.springframework.web.filter.CharacterEncodingFilter.doFilterInternal(CharacterEncodingFilter.java:197)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166)
at com.jeecms.common.web.ProcessTimeFilter.doFilter(ProcessTimeFilter.java:35)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166)
at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:199)
at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:96)
at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:140)
at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:81)
at org.apache.catalina.valves.RemoteIpValve.invoke(RemoteIpValve.java:677)
at org.apache.catalina.valves.AbstractAccessLogValve.invoke(AbstractAccessLogValve.java:650)
at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:87)
at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:342)
at org.apache.coyote.http11.Http11Processor.service(Http11Processor.java:803)
at org.apache.coyote.AbstractProcessorLight.process(AbstractProcessorLight.java:66)
at org.apache.coyote.AbstractProtocol$ConnectionHandler.process(AbstractProtocol.java:790)
at org.apache.tomcat.util.net.AprEndpoint$SocketWithOptionsProcessor.run(AprEndpoint.java:2351)
at java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1149)
at java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:624)
at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61)
at java.lang.Thread.run(Thread.java:748)